Volkswagen Sponsorship//

Bloo

Collaborative project with transportation designers Vincent Piaskowski and John Carioti.

User Interface, User Experience, Figma, Prototyping, Research, Visual Hierarchy, Aesthetic, Typography

The Bloo Car was created to reimagine mobility for a 32-year-old single mother with two toddlers, living on a limited income. Our team focused on one core principle: “Simplicity is Best.” The goal was to design a vehicle and digital experience that reduced stress, saved time, and supported her daily life without unnecessary complexity or cost.

Working together, we paired the Bloo Car with a companion Volkswagen app, creating an ecosystem where every feature had a clear purpose:

A checklist system to keep groceries, appointments, and family schedules in one place.
A parking assistant to quickly find affordable, convenient spots in crowded areas.
A play mode for kids to provide safe entertainment during drives.
A virtual voice assistant to manage reminders, navigation, and car functions hands-free.

By blending thoughtful vehicle design with intuitive digital tools, we aimed to deliver more than just transportation. The Bloo Car became a practical, family-centered solution. Giving a busy mom on a budget comfort, control, and peace of mind in her everyday routine.

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