University of Michigan Dearborn//Environmental
Interpretive Center Sponsorship
Collaborative project with fellow communication designer Reese Mallon and interior designers Autumn English and Karen Ruiz.
Our team created a redesign concept called Natural Movement, inspired by the flow and change found in nature. Key solutions included:
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Website & Digital Tools – A redesigned site with accessible navigation, a cohesive identity, and an interactive trail map. Posters with QR codes bridged online access with on-site visits.
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Wayfinding System – A clear visual language across signage, floor graphics, and a custom icon set that unified physical and digital touchpoints.
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Interactive Exhibits – Pressure-sensitive sound features for the bird exhibit that played authentic bird calls, adding a playful, educational layer along with a projected watershed exhibit to highlight the importance of it’s history.
Together, these elements created a cohesive visitor journey that begins online, extends through outreach, and comes alive in the EIC itself.