DESIGN CANON

Grid, visual hierarchy, aesthetic, research, typography

The objective of this project was to explore the work and context of a chosen designer or design group, focusing on how their work has been shaped by cultural, technological, and societal factors. This deep dive built valuable skills in research, problem-solving, and design, while also fostering an understanding of how history, culture, and society influence design choices.

For this project, the goal was to embody the essence of legendary designer Saul Bass by framing his work in a sequence that mirrored his iconic storytelling style. Known for his dynamic sequences and timeless visual language, Bass’s influence was celebrated through an interactive piece that emphasized his creative flow and narrative impact.

This process not only strengthened technical skills in designing for user experience but also demonstrated how context elevates design to a meaningful and impactful form of communication. By focusing on Bass’s legacy, the project honored the importance of storytelling and cohesion in visual design.

Process Board:

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