Bourbon Rues & Brews

Brand Identity, Photoshop, Illustrator, Figma Typography, Typefaces, Exploration, Indesign,

Overview: Bourbon Rues & Brews is an 826 literacy-focused store in New Orleans that blends the magic of potions and storytelling with the city’s rich cultural charm. The project aimed to create a cohesive brand identity that inspires creativity and fosters community engagement.

Approach: To emphasize the store's potion-based theme, design elements like potion bubbles and alchemic-inspired logos were incorporated in a playful yet sophisticated way, ensuring the brand appealed to all ages. A mystical color palette, inspired by New Orleans’ vibrant culture, was paired with compelling fonts to create a visually cohesive and engaging experience. These elements worked in harmony to reflect the enchanting and literary essence of the store while celebrating its local roots.

Outcome: The final design successfully captured the store's whimsical and educational mission, blending storytelling, cultural relevance, and visual cohesion to create an inspiring and immersive experience for the community.

Process:

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